Job ID: 51957
Location: Richmond, Virginia
Employment Type: Direct Hire
Last Updated: 16 days ago
Our client, Richmond International Airport, is looking or an energetic and motivated professional to join their Marketing team, who have passion for doing and learning. This individual has proven experience in marketing execution, process, and technology know-how across digital, social, and in-person channels.
PURPOSE OF POSITION
The Marketing Manager will be responsible for implementing enhanced processes and MarTech platforms to improve planning, development, execution, engagement, traveler experience, consumer behavior, employee advocacy, and company events.
JOB FUNCTIONS:
- Collaborate and handle daily operations with marketing team members and external agency partners to develop and execute tactics that improve the RIC brand among customers and stakeholders.
- Develop advertising and promotional campaigns targeting consumer audiences. Drive creative messaging from concept to execution and measurement.
- Work closely with PR to develop coordination, and execution approaches to airport news, announcements, crisis management, and events aligned with overall Marketing strategy.
- Oversee RIC’s website and social media to deliver exceptional digital experiences, core functionality, and digital marketing efforts according to goals and key results in the strategic plan.
- Maintain Marketing calendar delivering on-time execution and launch of all marketing campaigns and initiatives.
- Administrates and manages website CMS (Content Management System), Social Media Management platforms, project management software, and Digital Asset Management.
REQUIRED EDUCATION & EXPEREIENCE:
- Bachelor’s degree in business administration, marketing, or related field.
- At least six to eight (6-8) years of experience in marketing, hospitality or other customer-centric-focused.
- Three (3) years of team management, leadership, and customer service experience preferred.
- Proven functional and extensive working application knowledge of MarTech, Social, and associated digital platforms. Working Knowledge of Adobe Indesign/ Photoshop/ Illustrator; ChatGPT, Gemini, CANVA, Jira, Monday.com, Hootsuite, Sprinklr, Sprout , Salesforce, Medallia, Qualtrics, Survey Monkey, Tableau, OBIE, Power BI.
REQUIRED SKILLS:
- Experience with digital and data-focused marketing
- Skillfully provide customer service to a variety of employee levels
- Ability to work independently, establishing priorities to carry projects through to timely completion
