Job ID: 50165
Location: Columbia, South Carolina
Employment Type: Direct Hire
Last Updated: 10 days ago
Our non-profit healthcare client is looking for a Marketing Specialist to join their growing team and support their marketing initiatives. The ideal candidate is a creative and analytical thinker who is comfortable multitasking and is good at prioritizing under minimal supervision. To succeed in the role, you must also be tech-savvy, detail-oriented, and an effective communicator. This position offers an exciting opportunity to have a significant impact on the healthcare nonprofit sector.
Responsibilities
- Support senior management with marketing and communication needs
- Assist with the coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience
- Leverage graphic design, photography, videography, and copywriting skills to create compelling content for various marketing channels, including website, social media, email campaigns, and print materials
- Manage the organization’s social media presence, create engaging content, and monitor online conversations to foster community engagement
- Ensure that regular web content updates are performed and check content for accuracy and consistency
- Write original copy and edit content for an array of marketing and communication materials
- Be adept at varying voice, style, and other messaging characteristics based on the target audience
- Manage and expand email marketing lists through lead-generation strategies
- Track analytics of website, social media platforms, and marketing campaigns, and report on them monthly
Qualifications & Skills
- 2- 4+ years’ experience in Marketing and/or Advertising
- Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
- Proficiency in Canva and/or Adobe Creative Suite
- Proficiency with social media marketing on platforms like Facebook, Instagram, LinkedIn, YouTube
- Knowledge of CMS, such as WordPress, Sitecore preferred but not required
- Experience with Email Marketing software such as MailChimp, Constant Contact
- Strong copywriting, editing, and proofreading skills