Job ID: 53614
Location: Greenville, South Carolina
Employment Type: Direct Hire
Last Updated: 2 days ago
An innovative manufacturing company is seeking a Marketing Manager to oversee marketing initiatives across two distinct product brands serving technical, healthcare, and industrial markets. This is a high-impact opportunity for a strategic and hands-on marketer who enjoys building campaigns, generating leads, driving revenue growth, and influencing business direction within a small, entrepreneurial environment.
Responsibilities:
- Develop and execute integrated marketing strategies aligned with company growth and revenue objectives
- Manage brand positioning, messaging, and marketing plans across multiple business divisions
- Lead digital marketing efforts including paid search, social advertising, SEO, retargeting, and conversion optimization
- Drive lead generation initiatives and support sales teams with qualified opportunities and marketing collateral
- Create and manage email marketing campaigns, customer segmentation strategies, and automated nurture programs
- Oversee website content, landing pages, product promotions, and e-commerce marketing activities
- Develop content for social media, email, web, video, and other marketing channels
- Analyze campaign performance, website traffic, lead generation metrics, and marketing ROI to guide decision-making
- Coordinate external vendors, agencies, and freelancers while managing multiple concurrent marketing projects
- Identify new market opportunities, customer segments, and growth channels to expand business reach
Qualifications:
- 4+ years of experience in marketing, digital marketing, demand generation, or a related field
- Proven success developing and executing multi-channel marketing campaigns with measurable results
- Strong knowledge of Google Ads, Meta Ads, SEO, email marketing, website analytics, and lead generation strategies
- Experience supporting B2B, manufacturing, healthcare, technical products, or other complex industries preferred
- Ability to balance strategic planning with hands-on campaign execution
- Strong project management, organizational, and communication skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Compensation & Benefits:
- $70,000 – $80,000
- Health insurance benefits are not offered at this time
- Paid vacation and holidays
