Our non-profit healthcare client is looking for a Marketing Specialist to join their growing team and support their marketing initiatives. The ideal candidate is a creative and analytical thinker who is comfortable multitasking and is good at prioritizing under minimal supervision. To succeed in the role, you must also be tech-savvy, detail-oriented, and an effective communicator. This position offers an exciting opportunity to have a significant impact on the healthcare nonprofit sector.
Responsibilities
Support senior management with marketing and communication needs
Assist with the coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience
Leverage graphic design, photography, videography, and copywriting skills to create compelling content for various marketing channels, including website, social media, email campaigns, and print materials
Manage the organization’s social media presence, create engaging content, and monitor online conversations to foster community engagement
Ensure that regular web content updates are performed and check content for accuracy and consistency
Write original copy and edit content for an array of marketing and communication materials
Be adept at varying voice, style, and other messaging characteristics based on the target audience
Manage and expand email marketing lists through lead-generation strategies
Track analytics of website, social media platforms, and marketing campaigns, and report on them monthly
Qualifications & Skills
2- 4+ years’ experience in Marketing and/or Advertising
Proficiency in Microsoft Office suite (Word, PowerPoint, Excel, Outlook)
Proficiency in Canva and/or Adobe Creative Suite
Proficiency with social media marketing on platforms like Facebook, Instagram, LinkedIn, YouTube
Knowledge of CMS, such as WordPress, Sitecore preferred but not required
Experience with Email Marketing software such as MailChimp, Constant Contact
Strong copywriting, editing, and proofreading skills
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